EXHIBITION ‘GUTE IDEE’ & MEET MAGAZINE
From 21 November to 28 November 2024, MAGAZIN showcased the final projects of 11 graduates from German design universities on a wide range of project themes in the MAGAZIN shop in Stuttgart. MAGAZIN appreciates the graduates’ free and unconventional view of things – they provide impetus and challenge established manufacturers with their designs.
MEET MAGAZIN
During a one-day workshop at the MAGAZIN product development office in Berlin, 11 selected graduates learn how activities at the retailer, designer and producer MAGAZIN are interlinked. From experts in product development, marketing and project management.
PARTICIPANTS
Josua Roters – Burg Giebichenstein Kunsthochschule Halle
Shani Nahum – Burg Giebichenstein Kunsthochschule Halle
Lion Sanguinette – Burg Giebichenstein Kunsthochschule Halle
Katherine Victoria Lopez Lopez – Hochschule Düsseldorf
Giulia Toneguzzo – Hochschule Düsseldorf
Sebastian Kommer – Hochschule für bildende Künste Hamburg
Sophie Bernauer – Hochschule für Gestaltung Offenbach
Benedikt Herzau – Hochschule für Technik und Wirtschaft Berlin
Lena Hellmann – Kunsthochschule Kassel
Julius Bläser – Staatliche Hochschule für Gestaltung Karlsruhe
Design Workshops für Schüler*innen
In cooperation with the Stiftung Deutsches Design Museum and Create, Museum Angewandte Kunst, three graduates were able to organise workshops on the topic of democracy and design for secondary school pupils (grades 9-12) in the museum’s education rooms. Part of the funding was coaching for the selected graduates by the German Design Museum Foundation, which supported the target group-specific conception of the workshop, as well as the acquisition of workshop participants by the Create education studio of the Museum Angewandte Kunst.
Workshop leaders and topics
Friedrich Wördehoff and Raphael Rustige – Burg Giebichenstein University of Art and Design Halle: Sustainable residential communities
Mia Kugelmann – Burg Giebichenstein University of Art and Design Halle: Dyeing with natural dyes
Irini Schwab and Anna Ulmer – Hamburg University of Fine Arts: Recognising design and taking up space
Coachings
Simone Richter, Create, Museum Angewandte Kunst Frankfurt
Silke Meister, Stiftung Deutsches Design Museum
Design Research Workshop
At the intersection between universities, companies and designers, the Institute for Design Research and Appliance (IfDRA) offered the opportunity to get to know the diverse perspectives of design research. A panel of experts discussed topics that are relevant for graduates: Questions about doctoral opportunities, topics of applied research with partners from industry, specific methods of design research.
Speaker
Stephan Ott
Director Institute for Design Research and Appliance
German Design Council
Lynn Harles
Director Studio Harles
Board Member DGTF
Johannes Breuer
PHD Bauhaus-Universität Weimar
Merle Ibach
Board Member DGTF
Anna Dill
Board Member DGTF
Participants
Juliane Schmidt – Burg Giebichenstein Kunsthochschule Halle
Valena Ammon- Burg Giebichenstein Kunsthochschule Halle
Simon Hanke – Hochschule Darmstadt
Daria Berndt – HAWK Hildesheim
Luise Kempf – Hochschule der Bildenden Künste Saar
Michelle Pilz – Kunsthochschule Kassel
Anne-Marie Hirmer – Weißensee Kunsthochschule Berlin
Public Relations Coaching
Three communication experts offered six selected graduates a half-day coaching programme in public relations and communication. Aspects of successful positioning and corporate communication, cooperation with the media (print and online), the creation of press material (text and images) and strategies for social media (language, images, video) were discussed in inputs and individual discussions. The programme was aimed at anyone who wants to become self-employed as a designer or set up their own company/start-up and took place in November at the German Design Council’s premises in Frankfurt am Main.
Communication Experts
Katharina da Silva
Editor-in-Chief ndion / Manager Content Strategy
German Design Council
Jasmin Jouhar
Freie Journalistin
Elena Kayser
Manager Communications & Media Strategy
German Design Council
Participants
Lola Behrens – Bauhaus Universität Weimar
Lara Aue – Bergische Universität Wuppertal
Thorsten Müller – Hochschule der Bildenden Künste Saar
Marlón Escobar Saupe – Hochschule für Technik und Wirtschaft Berlin
Charlotte von Ravenstein – Kunsthochschule Berlin Weissensee
Meret Oppermann – Muthesius Kunsthochschule Kiel