Strategic Product Portfolio Canvas

Description

This thesis focused on product management in small and medium-sized enterprises (SMEs). How can smaller companies meet the growing demands of ever faster market changes? And how can design methodology help to make the complexity behind product management tangible?

The Strategic Product Portfolio Canvas was developed in close collaboration with a manufacturing company in the craft sector. The Strategic Product Portfolio Canvas includes two working templates that enable companies to take a holistic view of the direction and impact of their own product portfolio, identify development potential and weaknesses, and derive strategic options for successful transformation