Description

The spatial concept transforms the entrance area of Dräger Safety AG & Co. KGaA into an interactive experience. Stakeholders learn there what influence communication has on the development of safety products. The basis for this are ethnographic methods.

At individual stations, controls such as safety, innovation, or costs can be changed. Using the example of a respiratory protection mask, morphing image variants are created that illustrate the connections between requirements and effects. Linked parameters react to one another. Non-realizable combinations remain diffuse.

The communication stations expand the mode of interaction to include collaborative processes. Requirements are distributed, processed together, and projected centrally. Light, sound, and smoke animations support the use and create emotional references to the user’s perspective. Clear communication is of crucial importance both in action and in development.