In everyday life, we often forget to pay attention to our health and to schedule important doctor’s appointments. Especially in the case of illnesses that prove to be easily treatable in the early stages, an early detection screening can be of crucial importance. In Germany, approximately 500,000 people are diagnosed with cancer every year. Yet, there are comprehensive offers for the early detection of cancer. The campaign creates visibility and attention and reminds us to take responsibility for our health. Posters with familiar proverbs, into which terms like “tumor” or “cancer” are jarringly inserted, as well as typography whose apparent normality is deliberately disrupted, create awareness. An accompanying website provides information about the respective early detection screenings.
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