Yann de Knegges
Me, myself and I
Description
YDK. Yann de Knegges is a brand that aims to develop a coherent strategy focusing on artistic principles and the vision of a sustainable aesthetic, communicated with authenticity.
It’s not just about traditional promotion but about creating interfaces between the brand’s abilities and perspectives and an audience that is ready to celebrate beauty in imperfection and recognize the value of sustainability. In addition, YDK produces its own music, available both on cassette and digitally.
YDK combines the search for identity, artistic freedom, and the ability to create something new from what already exists — for example, through second-hand garments made from leftover materials, equipped with QR codes that link directly to the music, merging fashion with sound.
YDK also organizes events in unusual locations, offering experiences that are more than parties — moments that bring the brand to life. The goal: to combine creative freedom and a sustainable future in fashion and music.