What is ist?"Weggefährten" is a series of five wooden toy cars that are in the context of holidays, taking children and adults on an uncertain journey.
What is the Topic?
As in the "adult world," vehicles while playing are not just means of transportation. For the adults, they are a symbol of freedom, individuality and spontaneity. In miniature they are, for the little ones, a channel of their energy and an expression of their thirst for adventure. Toy cars give children the opportunity to achieve their own goals and to set the route themselves. They are companions with whom adventures are experienced.
Why does it look like this?
In addition to a pleasant feel, wood as a material allows a solid construction. This gives the companion a valuable character. In addition, wood is a timeless and renewable resource. Clear warm colors contrast with the natural surface of the oiled wood. The individual basic tones are clearly different from each other in order to emphasize the character of the "Weggefährten".
What is special?
The topic of holidays creates a context that evokes positive associations with young and old and connects them. Holidays are a time away from everyday life that creates shared experiences and in which new things can be discovered. Just such holiday feelings can be a stimulus for a positive play. The "Weggefährten" try to transport these emotions. The adopted elements such as the caravan, the dinghy on the roof or the convertible top of the convertible combine the theme of travel with the fascination of cars. The common theme can create a common game. Additional functions let toy cars stay in the memory. Therefore, the "Weggefährten" are equipped with such from the context of vacation. The roof rack of the station wagon offers additional storage space, the pickup can be transformed into a camper, the small car can travel with a caravan, on the limousine finds a whole dinghy space.
What is new?
To play with content toys always need a context. Through the aesthetics and the theme of the "Weggefährten", the desire to play is deliberately stimulated by adults and children, thus promoting joint playing. Adults bring their experiences with the subject of holidays into play and convey them to the children. Playing can be so from both the child and the adult.