Toast

Description

What do a piece of toast, white walls, the Thonet chair No. 14, a shipping container and a Monoblock have in common? My work “Toast – A Design History in Fragments” tells the story of the industrialisation of bread and at the same time the effects of modernity on product design from 1900 to today. In comparison with stereotypical design objects, such as chairs, it becomes clear: “Food can be called a design object just like any other artefact.” (Honey & Bunny) The approach of focusing on the object biography of an everyday foodstuff is intended to break with previous conventions of design historiography and promote the inclusion of food and product design. The object of investigation, toast, makes it possible to communicate key concepts of design history and theory in a simple and humorous way. The work can also be viewed as a mediator for the design discipline.