Jury 2020

© Henning Rogge

Tulga Beyerle

Tulga Beyerle is the director of the Museum für Kunst und Gewerbe Hamburg. From 2014 to 2018 she was director of the Kunstgewerbemuseum, Dresden State Art Collection and member of the managing directors ibid.

In 2006 she was co-founder of the Vienna Design Week, together with Thomas Geisler and Lilli Hollein, and one of its directors until 2013. From the year 2000 until 2013 she was a freelance curator in design.

After her Magistra degree in Industrial Design (1992), she taught design history and theory for seven years at the University of Applied Arts in Vienna.

Tulga Beyerle (born 1964) is a respected design expert in Europe and currently i.a. member of the advisory board Architecture and Design of the Federal Chancellery for Art and Culture in Austria, member of the scientific advisory board of the Mudac in Lausanne and member of the program advisory council of the Bundeskunsthalle in Bonn.

Quoted

What is the value of the German Design Graduates Project for you?
The German Design Graduates initiative is a valuable platform for making visible the diversity of the young design scene, but also of training opportunities in Germany, a platform that is long overdue.

Where and how can design be important in the next few years?
Design has always been important and will always be important. The difference to yesterday, or rather the day before yesterday, is perhaps that design as a discipline has become more complex, but also more self-critical. At least that’s what I would like to see designers* asking themselves more critically what, why and for whom they design something. Design won’t save the world, but it is one of the most valuable disciplines for developing solutions, linking different areas.

How do you rate the innovative strength of young graduates and their projects?
Who if not them? Promoting the courage to innovate is also a goal of this platform.

Barbara Lersch


Barbara Lersch works for the Hans Sauer Foundation in Munich. There she has been working for several years on social innovation and the societal effects of the corresponding processes in various fields such as urban development, architecture and design. After her studies in Passau, Dublin and Munich, she founded a start-up and is still actively involved in a diverse range of cultural urban development projects and collectives. 

Quoted

What is the value of the German Design Graduates Project for you?
The German Design Graduates project helps to give design a greater visibility and highlights that all areas of  our life are affected by design. The work of the graduates shows how diverse design solutions can look in various fields and points out how important design education and good design processes are for design solutions of all kinds. 

Where and how can design be important in the next few years?
Design cannot be important – it is important. Nevertheless, ecological and social issues should become a much more natural part of design processes and thus lead to more holistic, future-oriented and sustainable results.

How do you rate the innovative strength of young graduates and their projects?
The Hans Sauer Foundation has always supported students’ theses and believes in the innovative power of graduates and their understanding and sensitivity for the current and urgent challenges of our time.

Nina Sieverding

Nina Sieverding is a graphic designer, copywriter and editor. She studied Communication Design, Art History and Integrated Design in Braunschweig, Bremen and Valencia (Spain). During her studies, she completed internships at the Bauhaus Dessau Foundation and in the graphics department of the Zeit Campus magazine. Since 2019 she has been part of the editorial team of the magazine form, where she has been editor-in-chief together with Anton Rahlwes since 2020.

The design magazine form was founded in 1957 by Jupp Ernst, Willem Sandberg, Curt Schweicher and Wilhelm Wagenfeld, making it one of the oldest design magazines in Germany. form reports on developments and personalities from all design disciplines.

Quoted

What is the value of the German Design Graduates Project for you?
It creates more visibility for young designers and that’s great! With so many design graduates every semester, it is difficult to keep track of them. I dreamt of such a cross-regional project creating comparability and opportunities during my design studies.

Where and how can design be important in the next few years?
Design already is important. It pervades – consciously or unconsciously – all of our areas of life. As a source of inspiration and mediator between different disciplines, however, it will become more important in the future. Design helps us to question structures and to take other perspectives. It is a necessary condition for working on a sustainable society.

How do you rate the innovative strength of young graduates and their projects?
If not now, then when? As a young designer, the thesis gives you a unique opportunity to put as much time, energy and research into a project as possible. Nevertheless, I see many works that want to please or reproduce existing patterns. I would wish the young designers more courage to leave their usual paths and ways of working. Design is about formulating your own expectations of life and society and transforming them into new formats.

Stephan Dornhofer

Stephan Dornhofer has been Managing Director of MAGAZIN since 1984. Driven by his passion for product design, he is responsible for the assortment of the stores in Stuttgart, Munich and Bonn, as well as for the online shop magazin.com. MAGAZIN supplies a qualitative selection of interior products from well-known and newly discovered brands and producers. MAGAZIN is active as a dealer, but also a manufacturer of its own product line. These M-Products form their own distinctive range. In this way, the brand realizes its own ideas and brings them to the market in intensive cooperation with designers and mostly regional manufacturers.

Quoted

What is the value of the German Design Graduates Project for you?

It is significant for the perceptibility of design and its significance in society and the market. So, diversity, range and quality become visible to an audience.

Where and how can design be important in the next few years?

Design has to fight for its role as an incubator for socially relevant issues. Design has the task of bringing together innovation in technology and material as well as the views of real needs and market.

How do you rate the innovative strength of young graduates and their projects?

What I would like to see are graduates as a source of inspiration as well as their self-confidence, courage and enthusiasm. Who is to deliver this, if not a generation of graduates?

Dick Spierenburg

Dick Spierenburg (NL, 1953) studied architecture in Delft and interior and product design in The Hague. Since 1995, he has been developing and organising interior design centres, one of which was established in Cologne (Design Post). As a consultant (since 2009) and creative director (since 2011) of the international furniture and interiors fair imm cologne, he plays a significant role in enhancing its profile with new formats and events. The successful projects he has been responsible for include the gallery-like Pure Editions showcase and the (with both trade visitors and the general public) very popular installation “Das Haus – Interiors on Stage”, a roughly 180 sq m simulated interior, annualy designed by a different designer or creative team, presented right in the middle of the trade fair.

Quoted

What is the value of the German Design Graduates Project for you?

German Design Graduates is a platform that promotes the talents among German graduates and shows how much individual quality and originality art academies and universities produce.

Where and how can design be important in the next few years?

The German Design Graduates Initiative offers German graduates a platform that attracts significant attention. The presentation worlds on offer reflect the individual quality and originality that comes from the design colleges and universities every year.

How do you rate the innovative strength of young graduates and their projects?

Design can seek new solutions for old and new social and economic issues. The focus is on both local and international industry. Environment and environment, meaning and design. New thinking is the core of design. This starts with students and graduates!