Fetish – Manual Industrial Production

Jonathan Leon Pohl-Hannemann

Februar / February - 2020

Muthesius Kunsthochschule Kiel

Bachelor of Arts


The project „Fetish“ combines traditional methods of shoemaking with the current sneaker Zeitgeist.

What is the Topic?

Under consideration of traditional- and industrial production methods, building a 100% local, transparent, repairable and minimalist fairtrade sneaker, that goes against the trend of over-consumption and „fast fashion“, while at the same time providing an effective guide for shoemakers to preserve the craft as the basis of footwear design and potentially attract young people to the profession.

Why does it look like this?

The design must not be trend-oriented but must be minimalist and timeless to match the quality of the shoe, but interesting and individual enough to stand out from ordinary shoes. The shape is a „low top Runner“, i.e. a shoe that ends below the ankle and can be easily combined. The shoe has a perforation inspired by the Budapest style and creates a recognition feature on the heel. The sole is wide and modern.

What is special?

The materials are 100% local, the handicraft is to be implemented by the production instructions and combination of old and new for unskilled workers and by a widespread consumer good, which sets new environmental and working conditions, a positive contribution is made to the perception in everyday culture.

What is new?

The shoe is not just another eco-product, but should be perceived as part of the normal „sneaker culture“. Although this shoe takes into account the rules of modern, environmentally friendly production, this is not the decisive factor but a „moral standard“ which designers follow. Directly new is the combination of traditional craftsmanship with the use of machines such as the CNC milling machine or the laser cutter.