fast food interaction

Henrieke Neumeyer

Juli / July - 2019

Muthesius Kunsthochschule Kiel

Bachelor of Arts

Description

Tableware which emphasises the positive properties of fast food packaging and thus promotes interactions at the table.

What is the Topic?

On January 15 last year, due to the shutdown, Trump invited the winning team of the Collie-Football-Championship to the White House for dinner and served fast food from various American chains on silver trays. Probably never before has fast food been eaten so nobly. So can we talk about a shutdown of the food culture at the same time? The project 'Fast Food Interaction' focuses on the waist-problem of Fast Food with its form-moulded ingredients and its quickly prepared dishes and discovers that a classic McDonalds menu lets you interact more with the food than conventionally served meal. Does Fast Food really have a table culture that could set an example?

Why does it look like this?

'Fast Food Interaction' strengthens the individual interactions of a McDonalds Menu and makes them key factors for dinnerware in restaurants. This creates a design language which is familiar, but still different. Porcelain as a material enhances the positive features.

What is special?

An everyday meal is a rather monotonous affair compared to interactions with fast food. A McDonalds menus focus lays more on eating and the community, there by changing perception. Perhaps in this aspect fast food deserves to be served symbolically on silver trays.

What is new?

Fast food packaging is familiar to millions of people around the world. But they aren´t really aware of the actions resulting from its use. An increase in the use of the packaging and a change in the food served creates a new tableware that makes eating an experience in a simple way. Instead of creating new interactions, existing ones are strengthened.