EXERA – A Data-Driven Collection

Description

EXERA is a conceptual fashion collection that makes overconsumption in the fashion industry visible through data-based design. Real statistics on water consumption, production volumes, and return rates are translated into wearable data visualizations, making complex relationships emotionally tangible. The project combines fashion, information, and communication design, showing how clothing can be used as a medium for critical knowledge transfer. An accompanying lookbook combines fashion photography, technical data sheets, and infographics into a visual exploration of the consequences of our consumer behavior.