Eine Ode an die Periode

Name(s) of graduate(s):

Maxi Martha Hötzeldt

2025

Fachhochschule Potsdam

Kommunikationsdesign

Bachelor of Arts

Description

Between social taboo and lived reality. How can the topic of menstruation be communicated in a way that is suitable for the masses, accessible, and inclusive through communication design?

Menstruation is a central topic in the lives of many people, and yet it is still tabooed, stigmatized, or neglected in our society. Communication design can play a significant role in breaking down these taboos, creating visibility, and enabling new, accessible forms of education. The aim of this work is to examine how design tools can be used to communicate the topic of the period in a modern, inclusive, and appealing way.

At the center is the question of how communication design can contribute to developing a visual language that is both aesthetically pleasing and socially effective, with the aim of bringing the period out of the taboo zone and creating an o