Foto Credits: Alle Renderings wurden eigenständig von mir, Kim Balthazar, erstellt und befinden sich in meinem alleinigen Eigentum.
CONA - A temporary, brand-based hub system that combines nature experience and comfort in individualized camping tourism, addressing both new and established target groups based on their needs.
CONA – Ein temporäres, markenbasiertes Hub-System, das Naturerleben und Komfort im individualisierten Campingtourismus vereint und damit neue sowie bestehende Zielgruppen bedürfnisorientiert anspricht.
Many people associate camping with overcrowded sites, a lack of privacy, and unreliable hygiene. A dedicated survey with 419 participants shows: vacationers do not want luxury, but comfort, opportunities for retreat, and predictability. Widespread stereotypes about campers additionally reinforce the barriers.
Based on these findings, “CONA” was created: a temporary hub system that combines nature experience and comfort. The hubs utilize existing infrastructures and are supplemented by the mobile CONA Van as a sleeping option as well as the CONA Flow App, which digitally controls access, booking, and services. The concept was implemented as a creative design that visualizes spatial impact and brand identity.
CONA enables flexible, sustainable, and reliable stays in remote regions – in any weather – and strengthens local value creation. Camping is redefined: accessible and close to nature, without losing comfort and individuality.
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