Adoptier ein schwarzes Tierheimtier.

Description

Black shelter animals have a harder time — often entirely without reason.
Due to history and pop culture, they are considered eerie, unphotogenic, inconspicuous, or uninteresting. These prejudices result in black animals being up to four times less likely to be adopted than others.

The master’s project ‘Adopt a Black Shelter Animal’ draws attention to this overlooked issue with an emotionally told, stylishly designed campaign — and creates a positive counter-movement.
Surveys and interviews form the strategic foundation. From this emerged real stories, clear messages, and a well-thought-out design — implemented in posters, illustrations, social media content, videos, and merchandise.

The goal: to break down prejudices, highlight the special charm and look of black animals, and encourage conscious adoption decisions. The focus is on opening hearts and homes, as well as building a community for both new and long-standing lovers of black animals.