_ UND DU

Description

Every day, thousands of pieces of information pelt down on us. We are informed – but we no longer really understand anything.

We need to penetrate topics again and become enthusiastic about them instead of just scrolling. Because only those who understand can question critically.

My answer to this: The explanatory video format _ UND DU. _ UND DU does not simply explain topics, but always connects them with the everyday life of the viewers and brings what is distant very close to one’s own life. Away from dry facts, towards one’s own reality. Because information only reaches us if it touches us emotionally and has something to do with us. A format that shows: Learning can and must be fun. The format is recorded in a brand book. It is the foundation that secures the visual language. It makes the format more scalable and keeps the quality constant.