Wilde Wurzel
Eine Produktmarke zur Förderung der Biodiversität und zum Erhalt regionaler Wildpflanzen
Description
The developed product brand ‘Wilde Wurzel’ brings people closer to regional flora and fauna. The aim is to make wild plants tangible through home cultivation, consumption, and recognition in everyday life, thereby raising awareness of biodiversity. The concept includes three product categories: seed boxes with planting instructions, collection cards, and plant markers; dried wild plant parts such as teas or spices; and ready-made products like chutney or pesto. Illustrated recipes accompany the range and encourage personal processing. The design combines natural aesthetics with educational value. Through transparent sourcing, regional production, and accessible design, a sustainable, socially fair, and awareness-raising consumer experience is created.