Volkswagen Racer One

Augmented Racing

Felipe Rojas Otero

Volkswagen AC

September / September - 2022

Hochschule Magdeburg Stendal

Bachelor of Arts


Based on the experience that I gained during my academic internships at Volkswagen in 2021, I came up with the idea to design a competitive vehicle concept where the interior and exterior designs were visualised as an interconnected, responsive unit and not as two different technological and aesthetic packages. The vehicle then acquires a new meaning and becomes a communication unit that expands the human senses of the users in the sport and allows them to enter into a true symbiosis with the product. With the use of new technologies such as autonomous driving and artificial intelligence it is possible to create an experience even more exciting, more emotional and more human than the one that exists today.