Connecting Theatre Fans Through Group Experiences

Description

Over the past 120 years, theatre has faced declining recognition and relevance. Extensive research has revealed why certain groups don't go to the theatre regularly. Potential enthusiasts often express a strong desire to attend but lack a companion, deterring them from visiting and decreasing attendance. To address this issue, an app with a meeting feature has been developed. The preferences of the target group led to the identification of certain requirements: Groups were favoured over pairs to prevent dating connotations and to lessen the risk of being left alone if a companion cancelled. The entertainment factor is also heightened in a group setting. Additionally, participants expressed a preference for reviewing key participant information before meet-ups in order to create transparency and reduce uncertainty. The goal is to reinvigorate theatre by fostering a sense of community, bridging the gap between potential theatregoers and performances.