ROWZY

Description

The collection evokes a feeling of freedom. Imagine riding a snowmobile across vast, snow-covered plains, the ice crackling and crunching beneath you. The world around you is bathed in magical light. You feel weightless.

ROWZY is a tribute to femininity and the power to flourish even under the most extreme conditions. It combines protection, functionality, and luxury in a modular design concept, with a focus on a futuristic and feminine design language.
The pink accents on the white base create a subtle interplay of appearance and dissolution in the white snow during daylight. At night, integrated light sources enable both visibility and being seen — but in a way that still requires a closer look to perceive the full form.