Rebranding der Organspende
Eine ganzheitliche Neugestaltung des visuellen Auftritts zur Förderung der gesellschaftlichen Wahrnehmung
Description
The importance of deciding for or against organ donation has not yet been fully recognised by large parts of the population. Factors such as lack of knowledge or the need to confront (one’s own) death play a role here. In order to raise public awareness of the issue of organ donation and to reduce uncertainty and misinformation, I have redesigned the visual identity of organ donation.
The rebranding covers everything from the logo, flyers, website, Instagram account and poster campaign to a new organ donor card – including an initial draft for a digital version.
The aim is to encourage people to engage with the topic and actively document their decision. The challenge was to show that it is not about forcing a ‘yes’, but rather about expressing and documenting one’s own will – regardless of the decision made.
Link to Video