Oneless
Auseinandersetzung mit der Reduzierung von Einsamkeit bei jungen Erwachsenen
Description
Young adults experience an exciting yet challenging phase as they transition into independent living. Many move away from their previous environment and struggle to build new relationships. This often comes with a sense of loneliness. This is where Oneless comes in: a modular product system that flexibly adapts to various everyday situations faced by young adults.
In a university context, students encounter Oneless subtly in their daily lives — through printed napkins, tea bags with self-reflection prompts, or fortune cookies containing messages. A booklet included in the campus starter pack actively addresses the issue and provides information. The aim is to destigmatise loneliness and offer low-threshold self-help — without replacing medical treatment. The needs of the target group were identified through expert interviews, conversations, user testing, and design ethnographic methods. These were integrated into the concept development and design.