Jona is a gender neutral Bag. The term Handbag doesn’t describe the way of carrying a Bag, it's the size that makes a Handbag a Handbag. Jona was designed to challenge the stereotype image of femininity and masculinity, in relation to handbags. Jona can be carried in two different ways. On the one hand casually over the shoulders or like a
classic Handbag by adjusting the strap.