First Aid Based on Persuasive Design Methods

Lissy Backmann

Juli / July - 2022

Hochschule Darmstadt



First aid: many people are willing to help in an emergency. Large gaps in knowledge cost lives. So why not use technology to train people for emergencies using proven persuasive design methods on digital platforms? These methods are used in the app “Courage”. Users are motivated to practise life-saving first aid measures on a regular basis. Correct decisions are rewarded with points that can be exchanged for real rewards.