Description

The book “Concepts Trouvés” (found concepts) gathers photographs and texts from the research project of the same name at HAWK Hildesheim. It presents English-language marketing terms captured with a smartphone in Beijing’s urban space and reflected upon by students in personal texts. In this way, global marketing signals meet individual perspectives. Conceptually, the book initially acts like a black box: its content only reveals itself through discovery and browsing. Opening the book thus symbolises breaking open this black box and marks the moment when the hidden connections between images, terms, and personal stories become visible. In the sense of an “urban perception task”, the book serves as a kind of travel guide that can be read selectively by readers on the go, sharpening their critical gaze outwards and encouraging a conscious perception of their own urban space.