About Prof. Markus Frenzl
Prof. Markus Frenzl is a design researcher, design consultant, design critic, author and university lecturer. He studied product design at Offenbach University of Art and Design and works in the fields of design consulting, conception and corporate publishing with his office 4gzl/designkontext. He researches and publishes on the public image of design, topics related to design history and everyday culture, and design as a social, cultural and transformative practice. Since 2010, he has been teaching as a professor of design and media theory at the Faculty of Design at Munich University of Applied Sciences, and since 2017 he has been head of the Master’s programme in Applied Design Research. Since 2021, he has also held a High-Tech Agenda professorship for design and innovation cultures. As part of this, he founded the Design Cultures Institute for Applied Design Research (dci) in 2024 with funding from the Bavarian State Parliament. The dci researches cultures of perception, knowledge, action, innovation and enterprise through design. It further develops cultural patterns in order to make them culturally compatible in the context of the major transformation issues of our time and to provide impetus for social, ecological, technological and entrepreneurial futures.