TasteForce
Produktentwicklung und Branding einer alkoholfreien Getränkemarke als Präventionsmaßnahme gegen Alkoholmissbrauch
Description
TasteForce is a non-alcoholic shot brand that contributes to the prevention of alcohol abuse in line with SDG 3.5. The approach focuses on the social aspect of alcohol consumption: the intense flavour as a unique selling point creates a dare-like character, turning consumption into an experience. This is complemented by character design, which adds emotional value to the product. The brand deliberately avoids the narrative of being an alternative and instead adopts a humorous, confident appearance. In addition to the drinks, the design also includes accessories, promotional materials, and digital media. The contribution to sustainable development is holistically considered, for example through the implementation of a deposit system.
The conscious promotion of non-alcoholic beverages follows a self-regulating approach that, through a sustainable shift in thinking and behaviour, contributes to a long-term reduction in addiction susceptibility during adolescence.