GamingWell — WorkingWell

A Theoretical and Aesthetic Examination of the Instrumentalisation of Games in the Context of Amazon Fulfilment Centres

Bernadette Geiger

Mai / May - 2023

Hochschule für Technik und Wirtschaft Dresden

Bachelor of Arts

Description

Amazon is the second largest private employer in the US and one of the most influential companies in the world. Over the past 10 years, the company has invested heavily in automation. Its hybrid human-robot logistics warehouses are central sites for the impact of automation on work. Amazon itself offers 60-minute tours. Under the slogan “Come witness the magic that happens after you click ‘buy’ on Amazon”, visitors can gain insights into the various processes. ‘GamingWell – WorkingWell’ uses the medium of games to visualise the effects of automation, the physical strain on workers, gaming in the workplace and the suppression of trade union work, and to show why Amazon fulfilment centres are not magical places.