*flora

Description

*flora is a multimedia design concept that combines medical, social, and emotional aspects of breastfeeding, complementary feeding, and motherhood. At its core is a box containing three informative booklets, a journal, and a card set. The booklets provide well-founded knowledge starting from pregnancy and offer practical support during breastfeeding. The goal is to deliver compact, targeted information for emotional preparation and early recognition and management of potential challenges. The journal serves as a personal companion for recording thoughts and milestones. The interactive card set and an accompanying social media campaign promote education and societal exchange, dispel myths, and foster a realistic view of breastfeeding. *flora empowers mothers to approach their individual breastfeeding journey with confidence, knowledge, and a needs-oriented perspective.