About Lukas Cottrell – Peter Schmidt Group
Lukas Cottrell is CEO of the Peter Schmidt Group, one of Europe’s leading brand and design agencies. With over 25 years of experience in brand strategy, design and transformation, he advises iconic brands such as Mercedes-Benz, Henkel, Deutsche Telekom, Deutsche Bank, Shiseido and Panasonic. His approach combines strategic brand management with creative excellence to create holistic brand experiences that sustainably increase brand value and business success.
He sees successful brands as living systems that constantly adapt to social, cultural and technological changes. He relies on interdisciplinary teams and innovative approaches to make brands sustainable not only visually, but also in terms of content and digitally. His goal: to design brands that are relevant, authentic and emotionally appealing – and thus secure long-term competitive advantages.
Förderung
In 2025, Lukas Cottrell will support German Design Graduates as a mentor.