About Daniel Lorch
Daniel Lorch works as a strategic product designer in Berlin. Using methods such as design thinking and trend research, the international design studio identifies a company’s potential and develops product ideas that are culturally valuable and commercially successful. Besides that he is co-founder of the product label L&Z and founder of the food truck brand walkingboxes.
As successful Berlin designers, Anna Badur and Daniel Lorch offer coaching for two graduates who want to work as independent designers in the future. They share their knowledge about what is important when starting their own business – beyond the stereotypical advice on marketing strategies and business plans. Rather, the aim is to provide a look behind the scenes of successful female designers and to motivate young graduates* to take the important step.