Farmer Chair

Kurzbeschreibung

The „Farmer Chair“ is a modular furniture system from 1965, by the german designer Gerd Lange.  As an inspiration for the chairs name, Gerd Lange mentions the American cowboy culture he mostly knew from advertising campaigns. This is the starting point, from where Schwarzmann creates a projection surface for this ideal image of rural motifs and how they appear in pop culture, photography and art history, as well as in furniture design and its marketing.  Starting with reference to Walker Evans’ photographs, up to a very recent Chair by Konstantin Grcic, he uses The „Farmer Chair“  as an archive of the designers view and appropriates this way of working for himself.  “Farmer Chair” is a research project about the visual world in West German design and pop culture of the post-war period. Based on Gerd Lange’s “Farmer Chair” and my personal experiences and childhood, I develop photographic works that take up the clichés and representations used at the time.